"The entire retail order to sale process can now take us less than two days from anywhere in Australia"
Mr Antony Kime, Vodafone's Consumer Division

"Quatro has opened up an entire new market channel for our business and allowed our field force to evolve from order capture to retailer business support"
Dale Maclean, Marketing Director, British American Tobacco

Vodafone's key benefits of using Quatro:

• ability to expand trade channels
• supply chain efficiency

Vodafone's decision to list its products with Quatro signals a growing vision among major suppliers to expand trade channels.

According to National Channel Manager for Vodafone's Consumer Division, Mr Antony Kime, the growth in demand for telecommunication products within the convenience sector is expected to continue over the next 24 months.

"Consumers opting for short term carrier contracts and use flexibility are generating a strong demand for convenient telecommunications solutions," Mr Kime said.

"By working with AWD and Quatro, we are looking to best capture this market potential," he said.